If you have not seen it yet, check out the Software Marketing Glossary created by Al Harberg, who runs the press release distribution company DP Directory. This is an impressive collection of the short (and some not so short) articles describing different terms used in the software marketing business, neatly organized and illustrated. It also has quite a few of reviews of the marketing books. I thought that after being in the software business for so many years I knew everything related to software marketing, yet when browsing the Software Marketing Glossary I discovered quite a few things I didn’t know about. If you are a software developer who is just starting with marketing your products, this list could be a good starting point to become familiar with all the different things involved in marketing of your digital products.
By the way, I’ve been using DP Directory to distribute our press releases for more than a decade now, and Al’s service has always been top-notch. (And no, Al does not pay me a commission for this recommendation, I’m just a satisfied customer.) In addition to the press release distribution, Al also offers several other marketing services, including web site reviews, copy writing, SEO optimization, and so on. I’ve used some of them as well and was very satisfied with the results. Check it out!